Telemarketing Lead Generation and Other Direct Marketing Services

Promotional marketing makes it easier for you to reach possible clients and invite them to your company event, but it is not enough. Do not overlook traditional direct marketing services when developing your company’s promotional campaign. Direct marketing techniques are still as effective today as they were years ago. You will get better results when you address your clients directly.

Educate yourself with traditional direct marketing techniques you may want to use. A company offering professional direct marketing services will help you execute your marketing plan flawlessly. You can increase your responses significantly through the following methods.

Telemarketing Lead Generation

The most difficult part of traditional direct marketing is gathering fresh contacts. The Internet makes it easier to make your information available to the widest audience. Not everyone will check their emails, though. You must use Internet marketing strategies with traditional advertising methods to acquire the most desirable results.

Using telemarketing for lead generation purposes increases your response. You will see as high as 30% increase in registrations for your event. Following up regularly on these registered participants will give you a minimum of 60% increase in your attendance rate. Remember that your sales prospects increase if you convince more people to attend your business event.

People respond more to telemarketing because they talk to your company’s representative directly. They can ask questions and make clarifications on the spot, which helps them make more informed decisions. They will also be more open to providing additional information once you’ve built trust. Telemarketing lead generation is a great way to start building your contacts.

Direct Mail Promotion

Sending hard copies of your promotional materials is another method professional direct marketing services provide. Brochures, informative newsletters, posters and invites to your events are some examples of materials you can send potential clients via direct mail. These contacts may be from your provider’s market research, your existing subscriber list, or from the telemarketing lead generation campaign.

Direct mail works because your target customers will have something tangible to use as reference. These materials will serve as a constant reminder of your brand, your products and services. It is also more difficult to ignore these packages once they are there. This is in comparison to email promotional materials, which you can easily overlook with a click of the mouse button.

Direct Selling

Out of all the direct marketing services, direct selling is the one you will be most familiar with. You see it everywhere you go – in the malls, on the streets, even in your own home. You will promote and sell your products and services to potential clients face-to-face. You can do this directly by approaching each client one by one or visiting their homes. More companies choose the indirect way, where they either showcase their products in business conventions and company-sponsored events or they display their products at public markets and wait for clients to approach.

This is effective because your potential customers can see what you have to offer. They can inspect your products thoroughly or ask about your services directly without having to go through a representative. You can tell people what your brand is all about more accurately than any representative.

Remember that no marketing strategy is effective on its own. Combine these traditional marketing techniques with modern Internet marketing methods. You will observe your sales prospects increase over time.